Create a Successful Flyer - Local Business Promotions Joondalup

KEY ELEMENTS TO CREATING A SUCCESSFUL FLYER

#1: The Headline

Remember, your flyer is an ad. It needs to SELL. Your potential customers aren't interested in your name. They're not even interested in what you do. Sounds cruel? Well, it is but that’s life. Get over it!

Prospective customers are interested in their own needs and wants. So, hit them with a headline they can't ignore, because it addresses their needs.

You get the idea. Figure out what's important to your potential customers. Then, use your headline to immediately answer their question: "What's in it for me?"

#2: Not Solving a Problem!

Although your ad flyer copy should include your key features or services, each feature or service should be attached to a clear, customer-oriented, benefit that addresses a problem, or hassle, or pain. Also, tell - or, better, show - how those benefits prevent or solve problems for your potential customer.

Think about all the problems, both real and potential, that could stem from not using your product or service. Put yourself in your customer's shoes. Talk to them. Listen to them. Learn what their problems are. Identify benefits about your product or service that make a difference to your potential customers. Emphasize in your flyer the problems and solutions that set you apart from your competition.

#3: Going Quietly Into the Night!

This is the typical close to a flyer: "for more information, call 08 9561 1537." Instead, create a “call to action”. Here are three basic, proven closers:

Buy before (DATE), and receive $10 off. This closer is effective at getting immediate action, and works especially well for one-time purchases or regularly purchased items.
Act before (DATE), and get (VALUE-ADDED PRODUCT/SERVICE), FREE with your purchase! This closer offers an incentive for fast action. It also works "free" into your flyer. "Free" is a very powerful word.
Purchase before (DATE) to take advantage of our slow-season! This closer attaches a negative consequence to any delay or hesitation. Note the more believable the reason for the limit, the more powerful this closer becomes.

#4: One Good Shot!

One-time advertising efforts are seldom effective. Unless you have an amazing OFFER!! It is a rule of thumb among marketing professionals that you need to reach people at least 6-10 times before they really notice you. Your prospective customers need to see your ads over and over.

So, plan a series of distributions as part of your strategy. I recommend that you plan to hit each household at least six to ten times with an ad flyer. Mix the message up a bit! If possible, combine your flyers with other localized businesses i.e. RETAIL THERAPY.

KEY ELEMENTS TO CREATING A SUCCESSFUL FLYER